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Podcast: Ira Bryck interviews Karen Lauter Utgoff

Listen to the Western Mass Business Show interview, then call 413-253-7108 to speak with Karen.

 

Why Karen Lauter Utgoff Consulting?

Hands-on help, new approaches, and original insights for businesses and research organizations venturing into uncharted territory.

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Strategy
Tactics
Action
Our Work

 

Market & Customer Exploration

Explore, test and adjust the fit between potential customers and new products to manage risk and increase the likelihood of success. More

Entrepreneurial Marketing

Develop and test initial tactics and tools systematically with the aim of finding a solid formula for creating new and repeat business. More

Venture Development

Plan and grow entrepreneurial and intrapreneurial ventures based on integrated market, product, and resource development. More

Technology Commercialization

Integrate market and customer considerations into efforts to transition new technologies out of the lab and into the marketplace. More

Programs & Workshops

Learn and practice new tools and techniques. Customized programs support application to current business challenges. More

Mentoring & Strategic Advice

Gain outside perspective and fresh ideas to help leaders and teams make progress on current issues and persistent challenges. More