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Podcast: Ira Bryck interviews Karen Lauter Utgoff
Listen to the Western Mass Business Show interview, then call 413-253-7108 to speak with Karen.
Why Karen Lauter Utgoff Consulting?
Hands-on help, new approaches, and original insights for businesses and research organizations venturing into uncharted territory.
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Market & Customer Exploration
Explore, test and adjust the fit between potential customers and new products to manage risk and increase the likelihood of success. More
Entrepreneurial Marketing
Develop and test initial tactics and tools systematically with the aim of finding a solid formula for creating new and repeat business. More
Venture Development
Plan and grow entrepreneurial and intrapreneurial ventures based on integrated market, product, and resource development. More
Technology Commercialization
Integrate market and customer considerations into efforts to transition new technologies out of the lab and into the marketplace. More
Programs & Workshops
Learn and practice new tools and techniques. Customized programs support application to current business challenges. More
Mentoring & Strategic Advice
Gain outside perspective and fresh ideas to help leaders and teams make progress on current issues and persistent challenges. More
